Leadership Team

Our Leadership Team

We are led by a passionate group of individuals who are committed to creating the best place to work, while also improving lives and helping people live where they want, how they want, and age with dignity. Our executive team prides themselves on being deeply connected and invested at the local level….we don’t just sit in offices in some faraway place, we keep our finger on the pulse of the entire company. In addition to the C-suite, our branches are supported by a team of regional leaders – Area Vice Presidents and Regional Managers to ensure the employee experience is exceptional.

Jeff Wiberg

Chief Executive Officer

Jeff started with Family Home Care in 2008 and became President and CEO in 2011. When Family Home Care merged with Family Resource Home Care in January 2018, Jeff became CEO of the combined companies. Jeff has worked in business leadership since 1996, is a Past President of the Washington Home Care Association, and a current board member of the Home Care Association of America. He loves spending time with family, gourmet cooking, playing the piano, and watching movies. Jeff lives in Spokane, WA with his wife and 5 children and is very active with his church. “I really love our employees and consider them to be the best in the business.”

Betsy Rothley COO Family Resource Home Care

Betsy Rothley

Chief Operating Officer

Betsy is a senior healthcare executive with over 25 years’ experience in post-acute care. She began her career as a nurse practitioner, specializing in hospice and palliative care. Her other career focuses have been in infusion therapies and PBM services. She joined FRHC in 2020 and is honored to assist the company in its focus on quality, ensuring dignity for our clients, and assisting families to care for their loved ones.

She and her family recently relocated to the Pacific Northwest from Colorado. She is married and has twin girls, along with two dog ‘babies’. She loves to ski, golf, and fly fish. She is excited about this new chapter in life and career.

Jason Wiberg

Chief Strategy Officer

Jason worked in accounting for ten years in diverse settings including a small family-owned business and a large international finance corporation. In 2007, he switched careers to Information Technology and has since earned a business degree in IT management. Jason is very passionate about family and cars. “I am married to Tiffany and we have 3 awesome children named Cooper, Brody and Vanessa. Ask me about the car theme in my sons’ names!”

Tera Maki

Chief Human Resources Officer

Tera joined Family Resource Home Care in 2016. A life-long resident of the Spokane area, Tera graduated from Eastern Washington University with a Bachelor of Arts in Business Administration with a focus on Human Resource Management. Tera started in her HR career in 2007 and has developed a passion for organizational development. In her free time, she enjoys golfing and adventuring with her family and labradoodle, Cooper.


Sasha Weiler

Chief Marketing Officer

With 20 years of experience in the marketing and public relations field, Sasha joined Family Resource Home Care in 2019. She’s passionate about improving the lives of others through her work and believes home care is an essential component in helping people maintain their best health and independence. Sasha is a fifth-generation Washingtonian and a graduate of Duke University, where she double majored in Art History and Public Policy. She lives in Spokane with her husband and two young sons. They enjoy boating, hiking, sports, and the arts.

Jared Wiberg

Jared Wiberg

Area Vice President – Inland Northwest

Area Vice President of Oregon, Janey Dobson

Janey Dobson

Area Vice President – Oregon